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The Prairie Nights Market
Farm Play • Local Makers & Farmers
August 21, & August 28 | 2–8 PM
42133 Township Road 252
12 minutes from Cochrane • 20 minutes from Bragg Creek • 35 minutes from Calgary
Free admission • Free Parking
A warm summer evening on the farm — where families gather, local businesses shine, & community comes alive.
What to look forward to.
Horses & Farm Animals Nearby
LR Helicopters
Curated vendors (food, handmade, produce)
Farm play for kids
Food trucks & ready-to-eat meals
Golden hour atmosphere on the farm
Heartland Music & Wellness
Event Details.
Located at 42133 Township Road 252
July 17, August 21, & August 28 from 2-8 PM.
Minutes from Springbank — a peaceful escape from the city.
35 minutes from Downtown Calgary
20 minutes from Bragg Creek
12 minutes from Downtown Cochrane
Parking onsite.
Free admission.
No pets, please.
Please bring cash. Nearest ATM in Fireside, Cochrane.
Your Questions, Answered
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Absolutely. Families are welcome, and children can enjoy the farm atmosphere, designated play areas, and opportunities to see farm animals.
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You'll find a thoughtfully curated mix of local farms, food producers, artisans, makers, artists, and small businesses. We prioritize quality, craftsmanship, and locally made products. Check out the Market Map to see who is featured!
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Farm animals may be visible during your visit. Please respect all posted signage and instructions regarding animal areas.
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Prairie Nights takes place within our farm setting and will include only indoor vendor spaces. Other activities (and food trucks) may be found outdoors depending on the event and weather conditions.
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Prairie Nights will proceed rain or shine unless severe weather conditions require otherwise. Any updates will be posted on our social media channels.
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Yes, free on-site parking is available for market guests. Attendants will be available to assign parking.
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For the safety of our livestock, vendors, and guests, we ask that pets remain at home unless otherwise specified for a particular event.
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Most vendors accept debit and credit cards, though some may also accept cash. Bringing both is recommended. The nearest ATM will be found in Fireside, Cochrane.
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Yes, washroom facilities are available on-site for guests.
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Prairie Nights was created to celebrate local food, local businesses, meaningful connections, and the simple pleasure of gathering together on a summer evening in the countryside. 🌾✨
Reconnect with the land as you escape the noise of everyday life.Become a Vendor.
Market Details
When: Fridays | July 17, August 21 & August 28th
Time: 2:00 PM – 8:00 PM
Where: Diamond Willow Farms — 42133 Township Road 252
Setup: Indoor
Vendor Fee: $25 - $45 / day
Accepting applications for: Micro spaces ONLY July 17, August 21, & August 28
What you can expect
A warm, high-quality farm setting just outside Springbank
Live music, food trucks, & a family-friendly evening atmosphere
A curated mix of vendors to maintain variety & quality
An environment designed to encourage longer visits & meaningful engagement
This is not a high-volume rush market —
it’s a place where the right people find you.
Prairie Nights Market is not just a place to sell —
A curated Friday evening market designed for vendors who want to sell within an experience — not just set up a table.
We are building a consistent, high-quality market where people come to stay, connect, & shop with intention.
If you care deeply about what you offer — you’ll feel at home here.
Why Prairie Nights
This market is intentionally designed as an experience — combining live music, food, & a welcoming farm setting to create an environment where guests stay longer, engage more deeply, & support vendors meaningfully.
We focus on:
Thoughtful curation (less noise, stronger alignment)
A setting that encourages connection, not just transactions
Building a consistent destination people return to each week
Who this is for
This market is a great fit for vendors who:
Care deeply about the quality of what they offer
Value connection, storytelling, & customer experience
Are looking for a consistent, well-curated environment to grow within
Want to be part of something intentional from the ground up
If that sounds like you — we’d love to meet you.
If you’re wondering…
Will people come?
We are actively building this as a destination experience — combining market, music, & farm life to create consistent draw.
Is this organized?
Yes — we are launching with clear structure aided with experienced market coordinators, Dawn Buschert & Melonie McKee, a curated vendor selection, & ongoing communication to support everyone involved.
Is this the right fit for me?
If you value quality, connection, & being part of something growing — it likely is.
Limited spaces. Curated selection.
We’re building something meaningful here —
& you make all the difference.Prairie Nights Market also serves as an open house for our upcoming Stable & Market, opening 2026/27 —
a year-round space rooted in local food, small business, & community connection.
Your Questions, Answered
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We are building a layered, regional marketing strategy to consistently draw visitors from Cochrane, Calgary, & surrounding communities.
This includes:
• Partnership with Explore Cochrane (100,000+ annual website visitors, regional tourism promotion)
• Targeted Facebook & Instagram advertising
• Eventbrite + Calgary event listings
• Local tourism and “date night” features
• Influencer & creator promotion
• Roadside signage & community sandwich boardsOur focus is not just volume — but bringing the right people.
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This is not a high-volume, pass-through market.
It is designed as a destination experience, where people come to:
• stay longer,
• engage with vendors,
• eat, visit, & explore the farm
• make intentional purchasesWe are intentionally curating the vendor mix to support their success.
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A slower, more connected pace.
• Families arriving and settling in
• Music & activity across the farm
• Customers moving between vendors, food, & experiences
• Conversations that lead to meaningful salesThe goal is for vendors to leave feeling that their time was well spent.
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In addition to marketing, we are focused on:
• Curated vendor selection (balanced categories)
• Strong overall experience design (to increase dwell time)
• Ongoing promotion of vendors throughout the season -
This market tends to be a strong fit for vendors who:
• care deeply about the quality of what they offer
• value customer connection — not just transactions
• are looking for a consistent, intentional market environment